The network is carried on the digital subchannels of television stations in most of its markets (with current exceptions including St. Affiliates Īs of July 2016, Heroes & Icons has current affiliation agreements with television stations in 63 media markets encompassing 33 states, covering 69.21% of the United States. Sunday mornings feature a superhero block, with programs such as The Adventures of Superman, Batman, and Wonder Woman. Weekdays feature a western block in the morning, followed by the "Day Shift" binge block of various police/legal procedurals, dramas, and action/adventure shows through the afternoon (a different show every day), a two-hour block of Walker, Texas Ranger early evenings, the Star Trek block in primetime, and a two-hour Baywatch block late nights.Ī military block airs Saturday nights, with war themed programs such as Black Sheep Squadron, Combat!, Rat Patrol, and Tour of Duty
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Since 2016, a prominent staple in H&I's lineup is the airing of five live action classic Star Trek series ( The Original Series, Next Generation, Deep Space Nine, Voyager, and Enterprise) Sunday through Friday evenings. The network also carries a three-hour block of children's programming on Sunday mornings to fulfill FCC mandated E/I obligations. H&I's program schedule features a mix of police procedurals, westerns, science fiction, superhero and action/adventure-themed programs. A list of 2019 Nielsen ratings published by Variety indicated that Heroes & Icons averaged 196,000 viewers in prime time, up 18% from the 2018 average. Fox Television Stations expanded its relationship with Weigel beyond Movies!, adding it to eleven of their stations in the fourth quarter of 2015.
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With the network having settled on a more stabilized schedule, Weigel moved the Heroes & Icons affiliation in Milwaukee to the third subchannel of CBS affiliate WDJT-TV (channel 58) on March 5, 2015, with This TV – which previously occupied the 58.3 space – moving to WMLW-DT3 in its place.
Weigel opted to soft launch H&I in order to fine-tune its schedule, along with adding additional programming to the fledgling network. The network also launched in the South Bend, Indiana market, along with the major cable providers in the Chicago and Milwaukee markets (including Comcast Xfinity, RCN and Time Warner Cable) using existing carriage. Heroes & Icons was created at the request of the affiliates of Weigel's existing networks, to increase their programming options. Heroes & Icons was soft-launched with limited advanced promotion on September 28, 2014, as a diginet of Weigel-owned stations WWME-CD (channel 23.2) and WCIU-TV (channel 26.4) in Chicago, and WMLW-TV (channel 49.3) in Milwaukee.
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